After a hiatus and a new day job...even yours truly isn't recession-proof. But there is way too much going on in the branding world to ignore.
BET has announced that it is launching a new entertainment and music channel, CENTRIC, by fall of '09. While some of you are doing Toyota jumps, many are also cringing. Okay, leading protest marches is a bit strong--I mean, come on, they've gotten way better...haven't they? Don't answer that.
So they're launching this new channel, big deal say you. What' s most intriguing, at least to me, is the target market audience, which is unusual in this millenial media age. They are no longer seeking the coveted 18-35 market, they are looking at the over 40 age group market, the "sophisticated African American adult market."
Thanks be to new box-office golden boy Tyler Perry and his brand of-family TV comedies and film drama featuring predominately African American characters, finally, more marketing and ads will start recognizing this tarket group.
Glory be. I know I couldn't have been the only person sick of seeing fake Diddy's and choreographed moves in the ads of every new extended brand. iPods, yes, we get it--the 18-35 market. And no, I'm not salty because I've--*sniff, sniff* moved out of this tarket market group a few years ago.
