I wish someone could tell me what was on the minds of the Subway marketing folks when they hired the mad men/women to create this online ad. "Home of Da Five Dollar Footlongs"???? Were they trying for serious, funny, hip-ness, or all of the above?
They're trying to hit the folks low in cash for the $5 footlong subs. So...just who makes up the demographic of these folks low in cash...??? Oh, that question is not for you, reader; its for Jeff Moody — CEO of the Subway Franchisee Advertising Fund Trust and the genius (read: stupid) ad agency MMB. Yep, thanks Flavor Flav for allowing minstrel, pimps, thugs, and blinged out hood richness to come back into advertising! Hold your jewel encrusted goblet high on that one! Actually, thanks for nothing because it really never left.
Gee, I'm low on cash and I'd get a $5 footlong sandwich anyday--could this ad be just for little ole' me?
The announcement of the $5 campaign was ENOUGH. We got it. $5. Footlong. And that annoying jingle on the TV commercials. Folks are runnin' to this franchise fake-me-out-deli--to lower the price of a foot long sandwiche to $5 bucks is smart, look at our tanking economy--why be dumb and put out an insulting online ad?
After such an amazing campaign with Jared (whom I guess will just continue to be the brand ambassador), why in the world would they go for this cheap, uber-stereotypical attempt. So many ways they could have gone with an online ad--I would have even gone with anything that goes with their brand name--like the R Train, or the D Train or THE A TRAIN--DUH, A SUBWAY--before I came up with this wickety wackness. Look at the bling in Abe's ear. Tsk, tsk, Subway. Your high ad dollars and low thoughts of your target market are showing big time.
